Pantone colours of 2021 news
Author: Jacqui Vear
14th December 2020
Colours to convey strength and hopefulness
It’s that time of year when Pantone, as the international authority on colour announce the colour trend for the year ahead. The first thing to note is that for only the second time in 20 years, there are two colours to have on our creative radar; Ultimate Grey and Illumination, to our team that’s Pantone 17-5104 and Pantone 13-0647.
Pantone’s selection process involves looking for colour influences from across the world, in our lifestyles and through technological development. It’s about picking up on trends and the emotions that colour evokes. Given everything that we are all currently experiencing, it’s perhaps understandable that the global mood can’t be reflected in just one colour! Pantone believe this colour pairing will “conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.”
What does that mean for you, we hear you ask? Well the colour of the year filters through into product development and high street trends. Your audience may be subliminally tuned into it for 2021, so it’s a useful power to harness in your creative projects.
We work with the Pantone colour framework everyday here at Systematic, to generate creative ideas and harmonise brand designs, using its psychology and emotion to create impact. If this colour news reminds you of road markings, you’re not alone, but be assured that we’ll find a way to blend your brand with an approach to colour that maximises the engagement of your target audience!
Recommended for you
Author: Daniel Cook 31st March 2021Digital brochure design projects regularly feature in our Graphic Design Team's work in progress. A growing number of our clients are discovering the benefits that come with having an engaging digital brochure in their marketing mix, here's an overview of the benefits.We live in a fast-paced world and digital brochures can be designed, amended and published quickly. As we create your digital brochure designs, we can even show you how to digitally share amends...
Author: Jacqui Vear29th March 2021Creating logos and branding for the education sector is not a job we take lightly, yet it is a challenge that our Graphic Designers find hugely rewarding. In the space of just a few weeks, we have been honoured that both a day nursery and a federation of schools have trusted us to create their unique visual identities. When created effectively, an education logo design can evoke pride and a sense of belonging, they are a connection to a period in each...
Author: Jacqui Vear11th March 2021Most of us spend a lot of time behind the wheel and maybe we’ll soon be close to the pre-pandemic statistic, driving for an average of 20 hours per week. That’s lots of time and traffic in which to absorb vehicle advertising around us. We’ve always been big fans of taking the opportunity that vehicle graphics presents. Whether you have small car or a fleet of lorries, it’s advertising space there for the taking and its already travelling around the...