Did you see in June 2021?
Author: Jacqui Vear
5th July 2021
Industry news from June 2021
It’s good to share! Here are some resources that we found useful, insightful or inspiring over the last few weeks. We’re pleased to include an overview and links below and hope that this information also helps you to win business and do business.
Why not check out;
Get LinkedIn savvy with The Marketing Meetup
If your work involves anything to do with marketing, The Marketing Meetup is a friendly and free to access community of nearly 25,000 marketeers. New training content is released each week, through webinars, podcasts, newsletters and more. If you should, or could, be using LinkedIn as part of your brand communications, here’s a cracker of a ‘how to’ resource from their founder, Joe Glover.
Is your logo memorable?
As the headline visual for your organisation, your logo needs to work. This article looks at how people were able to draw car logos from memory. It’s a fascinating reminder that the simplest logos are the most memorable!
Resources designed to support our health
Communication has been key to the global response to the pandemic. If you’re not already accessing them, check out Public Health England’s free digital, social and print based assets. It’s a varied and practical set of visual resources that will help you reinforce key health messages with your team, customers or across your educational establishment. Resources go beyond specific Covid-19 guidance, covering mental health, health screening, physical activity and more!
Be confident that you’re not ‘greenwashing’
“Go green, go paperless” is a statement that could land you in all kinds of trouble, undermining the trust that you’ve worked hard to earn. However, it’s a trap that many large and influential businesses continue to fall into. Digital is not the hero of the paper vs digital sustainable communications debate. This info from Two Sides will help you avoid making misleading environmental claims.
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