A guide to digital design services for businesses
Author: Daniel Cook
15th April 2020
What is digital design?
Digital design is a service for businesses that refers to visuals that are designed and produced for viewing on a wide range of screen types. Digital design combines graphic design skills with digital technology to create numerous types of digital marketing products. This can range from email campaigns to 2D animations for social media, websites or presentations.
In simple terms any design that has physically been printed is graphic design, and design that appears on screens such as websites or apps is digital design.
Here is a non-exhaustive list of design project differences:
Website design / elements
Social media graphics
Digital illustrations and infographics
Animations and motion graphics
Graphic design for print
Brochures / catalogues
The advantage for digital design services
The main advantage of digital design over graphic design is that more analytical data can be tracked through performance metrics such as shares, likes, clicks, subscribes etc. It is common in digital advertising to create several design variations to track and compare which design performs better. This is known as A/B testing.
It is also worth considering that people interact with digital design differently to print; such as clicking, downloading, zooming etc. Therefore digital designers may have to consider the usability of products (how people interact with it), especially when designing websites, landing pages or apps. This is known as ‘User Experience design’ or UX Design for short.
Here at Systematic we have seen a rising demand for digital design services for businesses in Lincolnshire and around the UK. Our creative design team are specialists in both digital design and graphic design for print services. We think it’s important to stay fresh with all the latest design trends and digital technology advances, so that we can help our clients achieve their business marketing goals.
Below is an infographic of some of the digital design services that we can create for your business or get in touch if you would like any more information about our digital design services in Lincolnshire.
You may also be interested in these related blog posts:
Graphic design services in Lincolnshire & beyond
Enquire about digital design services
Recommended for you
Author: Jacqui Vear4th October 2021 If your business is working hard on the sustainability of your printed resources, we can work with you to spread the word! Let’s celebrate the fact that paper is one of the few truly sustainable products, as wood is a natural and renewable material. Through our graphic design support, we can apply the Love Paper® logo to the artwork of sustainable print projects. It’s a simple and eye-catching way to tell your contacts that you care about...
Author: Jacqui Vear15th September 2021With demand for our creative skills going from strength to strength, we’re delighted to add to our capabilities and capacity, with the recent appointment of Graphic Designer, Sarah Lawrence. Sarah joins Team Systematic with a wealth of design and marketing experience, that almost seems beyond her years! As a busy, agile team member, Sarah will be delighted to get her hands on your next design and marketing project, especially those briefs starting as a...
Author: Jacqui Vear25th August 2021Earlier this month, we were delighted to welcome Paige to Team Systematic! Paige is a University of Lincoln First Class Honours Graduate in Media Production, with creative and technical skills in abundance, and lots of enthusiasm thrown in for good measure! We know you are going to benefit from Paige's digital design skills and creativity, through illustrations, animations and other resources, created in Lincolnshire, whilst helping you win business and do...