Let's help you discover door drop marketing

Author: Jacqui Vear
6th February 2020

Insights into how door drop marketing campaigns can help you win business...


We have access to so many websites, apps, TV channels, radio stations and magazines, yet we only have one letterbox! Whether your business works with businesses or consumers and you want to increase your reach and impact, you need to understand door drop marketing. It’s a tactic that’s used by many top advertisers.


Put simply, door drops are unaddressed marketing mail that’s sent to selected geographical areas. Postcodes can be as focused as a single street and are selected based on the profile of your target audience. You might consider the distance of the recipient from your business. Choose locations where you know your ideal customers are based. Also check if you’re targeting consumers rather than businesses, their demographics, e.g. their age, affluence, household composition (singles, couples, families) and type of property. Armed with these insights, your door drop marketing campaign can be built around your budget.

Potential results


According to a MarketReach Report, 98% of households receive door drops, 92% of recipients read them and 67% of people have been prompted to buy after receiving one.


Businesses use the impact of door drop marketing for a range of reasons; highlighting seasonal sales and promotions, generating website hits, growing their database and generally building brand awareness. They are particularly effective when running alongside complementary advertising campaigns, online or offline!

Creating a successful door drop campaign

The Data and Marketing Association (DMA) summarise the key factors in successful door drops;

1. Customer targeting – knowing who your best customers are, where they live, what their profile is and what their marketing preferences are.

2. Offer – having a compelling message by answering the immediate question in your recipient’s head, “what’s in it for me?”

3. Timing – getting the right offer, to the right person, at the right time! Certain points in the week, month or year may be best suited to your message.

4. Creative – making your offer stand out, through the design, format and content of your communication. Eye-catching is the name of the game, use the aesthetic, tactile and durable qualities of print to the max!

5. Response – Ensuring that your call to action is aligned to your goals.


Door drops are highly flexible; test different approaches before launching into your full campaign, phase the issue of your campaign to help you manage enquiry volumes and tailor your message for different areas. There’s more good news, in a GDPR world, door drops are a great way to acquire customers; as mail in unaddressed no personal data is involved. You need to be aware that people can ‘opt out’ of receiving unaddressed mail items, a preference that we can easily account for whilst managing your projects.


If you’d like some door drop marketing ideas let us know, every proposal we develop is bespoke. Have a look at this case study to see how a door drop campaign worked for one of our clients, Hopkins Solicitors.


Here are some relate posts that may interest you:

Mailing campaigns

Automated mailing services

Ask about door drop mail marketing

Recommended for you

Starch mailing services & naked mailing

Starch mailing services & naked mailing

Author: Daniel Cook 1st July 2020 Starch based mailing wraps are used by The National Trust, who produce the UK's highest circulation magazine. The product is an eco friendly polywrap, made from the starch in potatoes. It can be placed in home composting or food waste bins and when in contact with micro-organisms it will fully compost in just 10 days. If it does go to landfill, it will biodegrade and leave no visible litter trail.   This innovation doesn’t come with any compromise on...

Ensuring your company mailings deliver value

Ensuring your company mailings deliver value

Author: Daniel Cook 23rd June 2020Keep calm and carry on sending mail! In our pixelated world it’s a trusted way to deliver a personalised communication and can bring people into the digital dialogue that might follow. We’re a ‘skim and bin’ generation, yet mail is saved and shared, with addressed advertising mail staying in the home for an average of 17 days.*   Unfortunately the cost of sending mail always seems to be heading in the wrong direction! The better news is that we're here to...

Web to Print & automated mailing solutions

Web to Print & automated mailing solutions

Author: Jacqui Vear 7th June 2020As we continue to improve our service offer to you, we’ve invested in systems that will help you work smarter not harder. Web to print services and automated mailing both give you print on demand, its innovation, without investment on your part! Here’s the lowdown on the opportunities they create for your business.What is it?Web 2 Print, or web to print, is a print order portal that enables you to customise artwork templates and personalise pre-determined...

Follow us

systematic facebooksystematic twittersystematic instagramsystematic linkedin

© Systematic Print Management Ltd   Registered in the UK No 03890167   VAT No GB 129 7181 53   Terms & Conditions   Privacy Policy   Cookies Policy