Eco friendly print marketing habits

Author: Jacqui Vear
23rd January 2020

Improving the sustainability of your purchasing with eco friendly print marketing!

 

When it comes to your printed items, the positivity will extend to your customers and bottom line too. Here are some eco friendly print marketing ideas;

 

eco friendly print

 

Giveaways not throw-away

We’re talking about eco friendly corporate gifts that provide the all-important reminder of what you do; creating awareness, building loyalty and a general ‘feel good factor’. We’ll recommend quality, practical products to maximise their use and focus on sustainable material choices too, including on-trend bamboo and cork products, and biodegradable bio-plastic items.

 

Revisit your mailing projects

 

There are two key approaches that we can help you progress; cleansing your database to avoid wasted letters and secondly, looking at the specification of your projects. Sustainable FSC paper is a must and if your communications need protection in transit, we’ve got access to eco friendly potato starch polywrap, which biodegrades in home compost or food waste bins.

Use office paper that plants trees

 

We supply plain A4 paper for your in-house printing that supports the Woodland Trust. It’s chlorine free and produced to the most demanding environmental standards. Energy for paper production is generated from waste material, resulting in zero CO2 emissions from fossil fuels and excess heat from paper production is piped to a community heating project. If you’d like to trial a free ream in your printers, just let us know.
Woodland Trust office paper

 

Develop eco print specifications

 

Whatever eco friendly print projects you have in mind, we’ll build environmental print considerations into each project brief, with sustainable FSC certified paper and being mindful about print finishes that can compromise the ability of items to be recycled.

 

We’re here to support all these approaches, as part of our focus called The Green Dot. That extends to how we operate too, minimising the environmental impact of our operations and taking our environmental focus beyond our office and out in the community as part of our broader CSR focus.

Here are some related pages that may interest you:
Eco friendly corporate gifts
Eco friendly membership cards

Print management services

Printed paper packaging

Ask about eco friendly print for your business

Recommended for you

Let’s help you use the Love Paper® logo

Let’s help you use the Love Paper® logo

Author: Jacqui Vear4th October 2021  If your business is working hard on the sustainability of your printed resources, we can work with you to spread the word!   Let’s celebrate the fact that paper is one of the few truly sustainable products, as wood is a natural and renewable material.   Through our graphic design support, we can apply the Love Paper® logo to the artwork of sustainable print projects. It’s a simple and eye-catching way to tell your contacts that you care about...

Did you see? July edition

Did you see? July edition

Author: Jacqui Vear10th August 2021Industry news from July 2021 It’s good to share! Here are some resources that we found useful, insightful or inspiring over the last few weeks. We’re pleased to include an overview and links below and hope that this information also helps you to win business and do business.Why not check out;Making your website work harder What, how why? Sometimes its good to go back to basics with our understanding, particularly in an area as dynamic as web. Here’s an...

How to avoid ‘green-washing’ in your communications

How to avoid ‘green-washing’ in your communications

Author: Jacqui Vear21st July 2021  The pressure is on to clearly and accurately communicate what your business is doing to protect our environment because, if you fall in line with the average, 61% of your customers expect your organisation to have clear sustainability practices¹.   When it comes to your offline communications, we're here to arm you with facts about the sustainability of paper products, to avoid the loss of credibility that comes with claims of 'green-washing', a...

Follow us

systematic facebooksystematic twittersystematic instagramsystematic linkedin

© Systematic Print Management Ltd   Registered in the UK No 03890167   VAT No GB 129 7181 53   Terms & Conditions   Privacy Policy   Cookies Policy