10 brand marketing exhibition event tips
Author: Jacqui Vear
23rd March 2018
If your brand is out and about at exhibition events this year, you’ll need our top 10 exhibition event tips to help you win business;
1. Start with strategy
2. Invite your prospects and customers
3. First impressions are everything
Stand out with your display system! Your exhibition marketing message needs to be clear and visible from every direction, at a range of distances. Reflect your brand colours in strong graphics that communicate a theme.
4. People power your results
5. Stock up on business cards
6. Be on brand
Consistency and quality across your exhibition marketing materials will maximise the legacy of your event presence. Material choice and print finishes need to reflect the high quality of your offer. Don’t forget that credibility also comes from great content!
7. Mix up your marketing materials
8. Prepare an ice breaker
9. Plan your follow-up strategy
10. Don’t be afraid to delegate
If you thought these exhibition event tips were useful then get in touch to see how we can help your exhibition stand out from the crowd and help you win more business or check out our brand marketing for more information.
Enquire about exhibition marketing
Recommended for you
Author: Jacqui Vear5th March 2020 As potential customers walk past your exhibition presence, you’ve only got a few seconds to capture their interest! That puts a lot of pressure on your exhibition display stands and equipment. Exhibition displays need to be distinctive and clearly communicate your message, whilst being durable, portable and easy to assemble. That said, have you seen our new LED displays? This LED exhibition display unit is lighting the way in the event market. We...
Author: Jacqui Vear12th February 2020 Marketers never under-estimate the power of a face to face conversation; an industry survey concluded that event marketing is the single-most effective marketing channel for achieving business goals. We’d add the proviso that it can be, if you make the right preparations and work as hard post-event as you do on the day. Not sure where to start? Our handy brand-tastic event checklist is here to help, click the button below to download it for...
Author: Jacqui Vear 31st July 2019 If lego did exhibition display stands they would be just like this market leading Exhibition stand design, the T3 system! Our new partnership with Tecna UK gives you access to the world’s most innovative and versatile modular exhibition stand system: • Compact and easy to build, no tools required • Patented ‘twist & lock’ action • Interchangeable, reconfigurable components • Designed to carry a wide range of media • Manufactured in the UK.People buy...