Let's help you use the Love Paper® logo
Author: Jacqui Vear
4th October 2021
Be part of the global Love Paper® campaign
If your business is working hard on the sustainability of your printed resources, we can work with you to spread the word!
Let’s celebrate the fact that paper is one of the few truly sustainable products, as wood is a natural and renewable material.
Through our graphic design support, we can apply the Love Paper® logo to the artwork of sustainable print projects. It’s a simple and eye-catching way to tell your contacts that you care about the environment and use products from the sustainable paper industry.
The logo’s subtle design and colour variations are an effective yet unintrusive addition to a wide range of paper projects, from printed catalogues and books to direct mail and product packaging. Familiarity is building as the logo is used very effectively by many leading brands and publications.
We can make this offer as Systematic is a member of the Two Sides initiative, an educational service which champions the environmental story of print, paper and paper packaging. This membership allows us to use the Love Paper® logo in our client projects too, if they meet key sustainability criteria.
Projects that qualify to use Love Paper® branding
Your print project must ‘walk the talk’ when it comes to sustainability. We’ll help you to confirm a print specification that meets the following criteria, before applying the Love Paper® logo in a way that compliments your artwork and generally enhances your communications!
- Paper must be manufactured from virgin or recycled cellulose fibre. The scope goes beyond printed marketing materials, encompassing other items like envelopes, paper bags, paper food packaging and cardboard packaging.
- The paper must have a third-party certification to confirm that it originates from sustainable sources. This could be certification from the Forest Stewardship Council (FSC), Programme for the Endorsement of Forest Certification (PEFC) or Sustainable Forestry Initiative (SFI).
- Any product using the logo must also meet the requirements for legal wood fibre under the European Timber Regulations, the U.S. Lacey Act or Canadian Forest Governance laws.
- The product should be able to be readily recycled in a municipal waste stream, without additional separation or treatment.
- Organisations which use Love Paper® branding should have a clear, and published, environmental policy, whilst working in an environmentally and socially responsible way that seeks to reduce the environmental impact of the organisation.
Cotton Traders use Love Paper® branding in their marketing communications, image courtesy of Two Sides, The Page – issue 17
Let's start the conversation about how you love the sustainability of paper...
Our Graphic Designers have access to all the brand assets to reflect the Love Paper® logo in your design and print projects. Let us know what you are looking to achieve, and we’ll share proposals, ideas and samples to get you started!
If you’d like to find out more about Love Paper®, click here to access information and activities that will go down well at work, home and even with the children!
Get in touch to talk about sustainable print projects
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