Eco-friendly mailings need potato starch polywrap
Author: Jacqui Vear
31st January 2020
Potato starch mailing solutions
Your contacts are feeling that there’s no excuse for single use plastic, and why would they when there’s a growing array of alternatives? That now includes mail wrapping solutions, with the launch of an eco-product that’s made of the starch in potato products and waste from the food industry.
This polywrap can be placed in home composting or food waste bins and when it’s in contact with micro-organisms, it will fully compost in just 10 days. If it does go to landfill, it will biodegrade and leave no visible litter trail.
This innovation doesn’t come with any compromise on product quality. Potato starch polywrap looks like a premium products, it’s strong, with a frosty appearance and is silky to touch. Address and postage details, printed on the contents inside, remain visible.
The raw material costs are higher than traditional plastic polywrap, although they are decreasing. That is offset by the value this product adds to your communications, it builds trust in your business ethics and may even determine whether a recipient opens your communication or not!
We’ve featured ‘naked’ mailings in our blog before, check it out. If your mailing communications don’t need added protection, we can guide you on the best practice about going ‘au natural’ and avoiding any packaging! If, however your mailings include inserts, leading to the need for packaging, let’s work together on a sustainable and value-added approach to your project. Would you like a sample?
Rachel Hothersall, Marketing Manager