Raised digital foiling, the new luxurious print finish
Author: Jacqui Vear
30th January 2020
Tactile, elegant print accents, even on short-runs
We are super excited about a new pairing in our repertoire of print finishes! Raised spot UV meets digital foiling, to create the harmonious partnership of raised digital foiling!
You’ll be familiar with raised spot UV, a high build glossy varnish that stands off the page, with foiling adding a metallic ink. These two techniques come together with the innovation of a new machine and we’ve got access to the first one in the UK. It’s used for projects that are printed digitally, making the technology accessible to short-run projects such as business cards.
The clever development of a precisely heated soft silicone roller and specially developed foils allow the contours of a raised UV varnish to be followed. Fine details can be accentuated with great alignment in the foil colours of gold, silver, bronze, blue, red or green. The results; a super luxury, high impact, value-added piece of print.
Key marketing trends for 2020 are tactile marketing and a focus on elegance and aesthetic value. This technique responds on both accounts. Bring metal images to life, perhaps coins, jewellery, cutlery or baubles. Alternatively add a new level of opulence to metals within your logo. We tested this with the prestigious Hemswell Antique Centres brand, the largest antiques centre in Europe and the go-to source of bygone treasures for buyers worldwide hemswell-antiques.com
Let us know if you’d like a sample!