Systematic's 2020 calendar
Author: Jacqui Vear
20th December 2019
Have you reserved a space on your desk?
Here’s an insight into how our team designed and developed the #DestinationForDesign Calendar and some ideas that you can take into your own marketing campaigns.
Good design makes an emotional connection – Once again, our Creative Studio team have showcased their fabulous skills in our calendar, each #DestinationForDesign illustration is unique and links a location with an event taking place that month. Our concept came from our team mantra for 2019, ‘work smarter not harder’, as time is our most precious commodity. Lots of us relish time to plan adventures, we hope you connect with the escapism, beauty and big picture perspective of our theme.
Introducing Ensocoat – The stock is popular for postcards, with a gloss finish to the face and an uncoated reverse which is perfect to write on. It’s available in a range of weights, we used 300gsm. It’s FSC accredited too, which means the Forestry Stewardship Council have certified that it can be traced back to responsibly and ethically managed forests. We’ve not used any print finishes that would prevent the calendar from being recycled.
Make your design versatile – The 13 postcards within the calendar are printed on both sides, its space to utilise and only requires a little more time and ink. If you like to scribble notes on a calendar or you’re counting down weeks to your next holiday, the space and last month, next month details on the back give you that option.
A branded legacy beyond 2020 – Smart corporate gifts are all about practical, durable items. Our calendar concept needed a stand and we’ve showcased a cost-effective promotional item that will hold most mobiles and tablets beyond the lifetime of the calendar. The product is available in 6 colours and can be printed in spot colours in up to 2 positions. (If the stand should ever come apart, it should snap back together. Another tip is to put the previous months at the back of your calendar as the year goes by, to keep your calendar upright).
Be brave, go bespoke – We started with a blank sheet of paper, because unique calendar specifications maximise the scope for on-brand results. Take that thinking into your own projects, going bespoke doesn’t require as much investment as you might think and as for return on investment apparently the average person looks at their own calendar 12 times a day!
Think about first impressions – Our calendar envelopes needed to protect their contents, whilst having as small an environmental impact as possible. We were drawn to the Purely Packaging range, that is 100% recyclable, plastic free, with raw materials coming from sustainably managed forests. We can access this range for your projects too, as plain or printed envelopes.
“Thank you so much for the calendars, they are so quirky and unusual, we love them!”
“Looks great and Greta (and me) would be pleased with the plastic free packaging, staple, foil and glue free calendar and reusable stand. Well done Systematic!”