Our fresh ideas became flavour of the month

Food Product Guide for Pilgrim Foodservice


The team at Pilgrim Foodservice take great pride in their work, supplying high quality products to the food service industry across the east of the UK. The chefs and catering managers who buy their products respond to tangible, printed materials, as a source of inspiration for their menus.


Pilgrim Foodservice sought the trusted advice of a fellow family business to tackle the biggest and most complex print project in their marketing plan, their food Product Guide! It showcases over 4,000 products, an extensive range that needs to be presented in an accessible and visually appealing way. The food Product Guide is the go-to point of reference for their customers, creating a platform for ongoing monthly magazines, which share seasonal trends, promotions and menu ideas.


We worked with Pilgrim’s Marketing Team to evolve the specification for the latest edition, taking the format from A4 to A5 and introducing uncoated stocks, for a look not dissimilar to a stylish recipe book! Then came the logistics, the Pilgrim team had their work cut out, collating product lines, codes, prices and features. They relied on our Creative Studio and project management support to take care of the design of the food product guide.


Once proofs were approved, we printed and mailed more than 3,000 copies to Pilgrim’s customers. As they say, the proof of the pudding is in the eating and the Product Guide is generating returns well beyond its investment, supporting the continued growth of this ambitious, quality-driven brand.

“Feedback on the Product Guide has been extremely positive. Our Chairman and Directors have visited my desk to tell me that they really like the new edition. Systematic did an excellent job, the process has been very smooth!”

Rachel Hothersall, Marketing Manager


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