This food product guide became flavour of the month

Food Catalogue Design made easy

Pilgrim Foodservice sought the trusted advice of a fellow family business to tackle the biggest and most complex print project in their marketing plan, their food Product Guide! This food catalogue showcases over 4,000 products, an extensive range that needs to be presented in an accessible and visually appealing way. The food Product Guide is the go-to point of reference for their customers, creating a platform for ongoing monthly magazines, which share seasonal trends, promotions and menu ideas.


We worked with Pilgrim’s Marketing Team to evolve the specification for the latest food catalogue design, taking the format from A4 to A5 and introducing uncoated stocks, for a look not dissimilar to a stylish recipe book! Then came the logistics, the Pilgrim team had their work cut out, collating product lines, codes, prices and features. They relied on our creative services and project management support to take care of the design of the food product guide.


Once proofs were approved, we printed and mailed more than 3,000 copies of the food product guides to Pilgrim’s customers. As they say, the proof of the pudding is in the eating and the designed catalogue is generating returns well beyond its investment, supporting the continued growth of this ambitious, quality-driven brand.

“Feedback on the food Product Guide has been extremely positive. Our Chairman and Directors have visited my desk to tell me that they really like the new edition. Systematic did an excellent job, the process has been very smooth!”

Rachel Hothersall, Marketing Manager

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