200% uplift in enquiries, kickstarted by a door drop campaign
Hopkins Solicitors offer the highest quality legal advice and sought to grow their profile in the Midlands with the acquisition of an office in Sutton in Ashfield. The stakes were high, the founder of the business, Sam Hopkins opened his first office in the town in 1913, before relocating to larger premises.
The Hopkins Team relied upon Systematic to implement the awareness campaign for the new office. Located on the outskirts of the town and with limited opportunities for external signage, footfall had to be created. Many Sutton residents knew the Hopkins brand, but they needed to know support was on their doorstep. We took that message to those very doorsteps, with database profiling identifying 33,000 contacts to reach by a Royal Mail Door to Door campaign.
An A5 double sided leaflet was designed, a clear eye-catching message printed on quality 350g stock. The tangible nature of the approach made the information easy for recipients to act on, save for later and share with their families and friends.
“I have experience marketing for printing firms so I don’t typically give glowing references as I know what ‘good’ can look like and very few printers meet that standard… But I must say that the service I’ve had from Systematic has been absolutely brilliant, along with their prices. I never have to chase for updates on a job, their design department is excellent and creative and they always get the job done on time.”
Tammy Butler, Marketing Manager
The message was designed, printed and delivered for less than £75 per thousand records.
The campaign messages were then reflected in adverts, on billboards, bus shelters and in the press.
Incoming calls, walk-ins and web enquiries quickly increased. The door drop campaign was phased to help the team manage this uplift in enquiries. Two months after the door drop campaign, the Sutton team were reflecting that all their key numbers have at least doubled!
Qualified enquiries increased by 200% and 6-months after the office opened the number of new cases was 5 times the level seen in their inaugural month.